FUBAR is a fun, nutritious, all natural brand that is the first in its category. Healthy beverages and food bars that are not only good fuel for the body, but taste great as well.

NUTRITIOUS + DELICIOUS = FUBAR

FUBAR is a unique combination of nutrition with great flavor in both the bar and beverage categories; a combination that is truly hard to find in today's health & wellness and consumer markets.

What is Isotonic?

Isotonic electrolytes are found in Young Coconuts and contain equal portions of water and other nutrients similar to the human body. Coconut Water is considered in many countries around the world as the "fluid of life", a natural isotonic beverage.

FUBAR is a natural isotonic beverage with the same level of electrolytic balance as we have in our bodies.

During the Pacific War of 1941-45, both sides of the World War regularly used coconut water, which was siphoned directly from the coconut, to give emergency plasma transfusions to many wounded soldiers.